Importance of marketing for startups

Submitted By : Gourab Dutta

(Department of BBA(Batch :2017 – 2020))

University Roll No. : 15205017083

Startup marketing and branding are such integral components of company development because they help a new business establish an individual brand identity. A company’s brand is more than its logo-it is its entire personality. Thus, the process of chossing and advertising a brand allows a company to express their core values and business methods, which adds coherence and organisation to the company mission. A clear vision can help to guarantee a startup’s success,as it forces a company to clearly state its goals, making it easier to follow through on its own plans.

Differentiaton from the competition

 Startup marketing and branding also helps a startup set itself apart from the competition. Formulating a brand identity requires that a new company conduct research into their customer into     their respective markets. The ability to then effectively sell their inique contribution can bring in a variety of new customers who are loocking for the specific product or services offered by the startup.

A promise of longevity    Additionally, establishing a brand and a clearly marketed identity that coincides with it value, goals, and beliefs, a company is clearly takes in marketing to its demographi, whether, or a print ad, signals that it intends to be a reliable and recognizable business for long term.

               Customer Relationships and loyalty   Finally, brands by their very definition are meant to inspire loyalty amongst a customer base. Every day, consumers are bombarded with thousands of different company names, brand images, and commercials. To grab the attention of the average consumer, a new company has to challenge itself to devise a unique marketing campaign-since without customers of course, the business cannot succeed. For this reason , I is important that startups not give short shrift to the processes of branding and marketing. There is no question that successfully marketing a new brand image is one of the greatest difficulties faced by a new company . Yet startup branding is also unquestionably one of the most important keys to the success of those companies. Not only will it will also encourages customer loyalty foster coherence within the company’s mission itself.